The Connecticut/Westchester Committee of Columbia's Business School Alumni Club will present a panel discussion on Marketing Your Business using New and Old Media – What works today?

Come hear our panelists of marketing professionals with expertise in traditional media and new media as they discuss the effectiveness of various media and the impact of rapidly changing media/information consumption habits.

The discussion will focus on traditional media, such as print advertising and direct mail, and new media, such as online advertising, social media, and content marketing. In addition, the panelists will explain how new and old media can be used together.

COST 

$15 for CBSAC members, $20 for non-members.( Includes hors d'oeuvres during networking reception) Click here to buy tickets!!! 

SPEAKERS

Dean Gamanos, Founder and President of the Retele Company. Dean has experience working for leading advertising agencies on national brands before starting his boutique agency, the Retele Company, which today focuses on small and mid-sized clients locally. He currently teaches marketing as an Adjunct Professor at FIT and is a founder of the Greenwich Wine Society and a member of Greenwich's RTM. He is a graduate of Columbia College and Columbia Business School.

Arun Sinha is President of Access Communications, an online marketing firm that works with B2B and B2C companies. He is a Google AdWords Partner and an award-winning copywriter. Before founding Access Communications, Arun held positions in marketing and advertising in companies such as Ogilvy & Mather Advertising, 3M and Time Inc. He holds a BS in chemistry and an MBA in marketing.

Keith Reynolds is a Senior Consultant with Austin Lawrence and Managing Editor of Chief Packaging Officer.com, an industry publication presented by Kodak. His experience lies in analyzing, creating and managing business development strategies for B2B and B2C technology firms, including IBM and Apple. These days, he helps B2B clients apply Inbound Journalism and other digital marketing strategies to generate leads and grow their businesses.  

MODERATOR

Peter Helmer is a sales and marketing consultant and co-founder of The Sales Management Group. His firm provides marketing support to sales organizations. Previously, he held senior business development positions in the software industry. He is a graduate of Hobart College and Columbia Business School.